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A family-owned business, passionately believes in the headline power of traditional and outdoor sports and the transformative benefits of nature on our well-being. Our personal experiences, including weekend hikes with our poodle and golden retriever, have reinforced this belief. We’ve even found therapy in teaching our pets to aim.

Our mission is to create top-quality products that facilitate your reconnection with nature, regardless of whether you’re an occasional hiker, a seasoned backcountry explorer, or a traditional sports enthusiast. We take pride in using and loving the same products we offer.